Is Your Advertising Not Working? Try Games

Traditionally, sellers push their advertising messages to customers. The problem with this approach is that people don’t want to be sold to and they usually resist the selling unless the offerings are overwhelmingly attractive. Consequently, messages of many good products fail to get across. If people instead pull bits of information into their lives through a game, they are more likely to feel a sense of ownership. And, if the game is cool enough, it can bring you the viral success like the ones achieved in social media…


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Do You Have to Ask Your Customers to Pay for Your Products and Services?

One of my former students is in a process of building a new online business. When it comes to the question of business model, I suggested that she validate her assumption that the online users will indeed be willing to pay for her services. If her customers are not willing to pay for the services, she does not have to squeeze money out of their wallets. Innovation in business models has made it possible to separate the users and payers, allowing the users to enjoy the services for free, the advertisers to reach their target audience and service providers get paid through ad revenues. Horizon Air started to provide ad-support foods to its passengers now…


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iPad DJ Rana Sobhany Gets in Touch with Music’s Future

iPad is cool, Right? Take a look at this video. The touch screen of the tablet allows you to do way more than you could imagine…
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Intel launches First Smartphone Chip

Recently, Intel announced its long-awaited entry into the smartphone market with the launch of the Atom Z6xx series processor – codenamed Mooretown – which is the first Intel processor low-power enough to be used in handheld devices. While innovative products such as iPhone, Android and iPad are selling well, people are wondering whether we really should have multiple devices. Intel’s Atom Z6xx can turn smartphones into mini PCs, potentially eliminating the needs for PCs – you can have a docking station and external monitor at home and work…


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