Is Your Advertising Not Working? Try Games

Traditionally, sellers push their advertising messages to customers. The problem with this approach is that people don’t want to be sold to and they usually resist the selling unless the offerings are overwhelmingly attractive. Consequently, messages of many good products fail to get across. If people instead pull bits of information into their lives through a game, they are more likely to feel a sense of ownership. And, if the game is cool enough, it can bring you the viral success like the ones achieved in social media…


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