Chips with “Designer Salt”

PepsiCo will soon introduce a secret new ingredient that improves the healthfulness in its Lay's potato chips: "designer salt" whose crystals are shaped and sized to reduce the sodium intake consumers ingest with each chip. Pepsi recently pledged to reduce the average sodium per serving in its products by 25% over the next five years. As consumer and government pressure for healthier food products mounts, PepsiCo's move attempts to get ahead of the curve of potential demand shifts or new regulations…


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